About Us
Cadence Media Strategy, led by media industry veteran Patrick Crawford, creates world-class storytelling and strategic marketing campaigns that inspire, educate and build loyal audiences for values-driven partners.
Our team is comprised of a network of media professionals, world-class content creators, consultants, analysts and subject-area veterans that provide exactly the right expertise for each project.
Patrick Crawford
As the founder of Cadence Media Strategy, Patrick leverages two decades of experience in media and content marketing to help brands maximize their positive influence and achieve business goals through strategic, story-driven marketing solutions.
As co-founder and President of Inkwell Media, Patrick helped build the outdoor industry's leading creator marketing agency, working on projects ranging from iconic films including "Free Solo," to initiatives for The North Face, Toyota, Red Bull, Yeti and more.
After Inkwell was acquired by Outside Interactive in 2021, Patrick became Executive Director of Audience Engagement at Outside, where he spearheaded content marketing, social media, and audience growth initiatives across Outside's brands.
Patrick was also the founding Editor at Freeskier magazine and served as Editorial & Online Director for Storm Mountain Publishing, overseeing print and digital content for Freeskier and Snowboard magazines.
Patrick serves on the board of Protect Our Winters, a climate non-profit, where he advises on the intersection of communication climate advocacy.